We've said it before but it bears repeating – our people ARE the solution to our clients' marketing challenges.

Plain and simple, we know what we're doing. And because we have each spent 10+ years focusing on the particular challenges of tech marketing, we have a deep understanding of what it takes to make your sales and marketing programs effective.

Experience. From marketing research, strategy, branding, messaging, and writing to training and event management, our team's areas of expertise span the marketing lifecycle.

Attitude. It's true that we take your work very seriously but, luckily, we don't take ourselves too seriously. We're as enthusiastic and easy to work with as we are good at what we do, so you can trust us with your most important relationships.

Management

Mike Kichline has twelve years of marketing and management experience in the technology industry, including managing successful Rapid Adoption Programs for Microsoft. Before founding Projectline, he worked with several well-known companies including Wall Data, MetaInfo, Inc., Checkpoint Software, Vadium Technologies, Inc., and Avenue A. With proven expertise in partner channel marketing management, Mike has developed and executed national partner strategies and has been responsible for global training and distribution of technology products through the partner infrastructure. Mike has managed account teams responsible for developing and executing online marketing strategies for companies such as Morgan Stanley Dean Witter, Family Wonder, and others. In addition, he created business development strategies for companies such as Johnson and Johnson, Mazda, and Goodyear.

Before joining Projectline as a principal, Anika Lehde worked in marketing in the technology sector for 10 years and has developed relationships with notable corporations such as Microsoft, BP, Merck, PricewaterhouseCoopers, Hewlett-Packard, and Palm Computing. After graduating Summa Cum Laude from Seattle University, Anika worked in several senior marketing manager and consultant roles for Microsoft where she was responsible for managing the creation of customer evidence for various industries and events. She also consulted for Boeing where she led database design and content development projects, including managing the production of multiple database-driven Web sites and CDs as the Senior Media Project Manager. Anika has considerable experience successfully engaging hundreds of customers and technology partners in marketing activities and managing large-scale customer evidence programs across the enterprise. It's not all work: In her spare time Anika obsesses over Dolly Parton, brews beer in her guest bathroom, and reads entirely too much about queenship in sixth century England. She's also been to every continent except Antarctica, (but has yet to make it to Chicago) and shows her commitment to compassion by living vegan since she was 19.

David Jones has fourteen years of experience in sales, marketing, and management. Before becoming a partner in Projectline, he worked as a Product Manager at Microsoft and a Marketing Director at Laptop Lane, Ltd. He has spent the majority of the last seven years driving technology adoption with customers across the US and around the world. Prior to that David lived in Canada and spent several years in management positions in the cable industry where he brought to market the (then) new offerings of digital television and broadband internet. Demonstrated by his successes managing marketing programs in different industries, David brings with him a proven track record in developing and implementing successful marketing strategies. It's not all work: David also enjoys cycling and will be riding from Seattle to Vancouver, BC for the third consecutive year this summer. And being Canadian he loves playing and watching hockey.

Marketing Consultants

Lollie is a graduate from Washington State University, where she received a B.A. in Business Administration with a focus in Marketing and a minor in Psychology. She has past experience in customer service, sales, and event leadership. Before officially joining the Projectline team, she worked as an intern. During her internship, Lollie assisted with internal marketing projects and rapid deployment activities. It’s not all work: Lollie enjoys rockin’ out to her karaoke machine. Rummaging music stores has become a hobby for finding the ultimate karaoke CDs to add to her growing collection. Other passions include world travel, road trips, camping, concerts, and cougar athletics.

For more than 12 years, Ron has worked in software development and project management. His experience in the industry ranges from small start-ups to enterprise business. Most recently, Ron worked with Microsoft in the Online Business Services division, managing the build-out of the rapidly growing Data Storage Platform for MSN. In addition, he led the rollout of several internal training applications for Microsoft’s Sales & Marketing Group, providing readiness for strategic go-to-market releases. Before Microsoft, Ron joined Who’s Calling as a Group Manager. He was the primary leader for the application development efforts through the company’s growth of over $50 million in 3 years. Ron led technology innovations by bringing Telco and Software together to produce a patented lead-generation solution that rivals competitors. It’s not all work: In his spare time, Ron spends time with his daughters teaching them the finer points of mixed-martial arts, model rocketry, and how to identify the difference between small- and large-mouth bass. He enjoys cycling, running, and playing classical guitar.

A seven year veteran of Microsoft Corporation, Evan earned his reputation as a trusted technology advisor through the development of end user programs and activities for Microsoft's Home & Retail Division, Microsoft Windows XP, Microsoft Windows XP Tablet PC Edition, and the Microsoft Office system. Evan was responsible for the planning and execution of nationwide launch events for Windows XP Tablet PC Edition and the 2003 Microsoft Office system, and was the driving force behind the creation of the Windows XP Expert Zone, Microsoft's first official end user community. An accomplished public speaker, Evan develops and delivers webcast and on-site 'tips and tricks' presentations on the Microsoft Office system. He is the author of a Microsoft Communication and Collaboration whitepaper, a 2007 Microsoft Office System 'First Look' training clinic, Microsoft Learning customer skills assessments, and other recent Microsoft Office system customer-facing deliverables. Evan is also the coauthor of So That's How! Timesavers, Breakthroughs, & Everyday Genius for the 2007 Microsoft® Office System, a new book from Microsoft Press featuring tips and tricks for the 2007 Microsoft Office System. Evan holds a Bachelor of Fine Arts degree in Acting from Baylor University. It’s not all work: When he's not acting like he knows something about technology, he enjoys travelling, devouring American history books, and playing cowboy on his 10-acre Texas 'ranch.'

Cody has experience developing customer evidence strategies for a variety of Microsoft products and initiatives, including Windows Compute Cluster 2003, Windows HPC Server 2008, Microsoft Live@edu, Virtual Earth, Windows Vista, software-plus-services, Desktop Optimization, Expression, Visual Studio, Compete evidence, and Next Web. Prior to consulting, she worked in the finance and technology sectors both nationally and internationally. Some of her past experiences include overseeing the marketing needs for a private capital fund and developing marketing strategies that led to the successful launch of four new companies in a variety of industries. Cody is talented at developing strategic partnerships, problem solving, and creative thinking. She holds a Bachelor’s degree in Communications with an emphasis on New Media Technology from the University of Washington, where she was also a Golden Key Honor Society member. It’s not all work: In her spare time, Cody enjoys spending time with her friends and family, traveling, discovering new restaurants, and thinking about starting an exercise program. She is also a closet tabloid junkie and can tell you the latest on every celebrity.

Jennifer Baisch has more than 15 years experience in high-tech marketing. After nearly 10 years at Microsoft in a variety of marketing and business development positions, she left to become a marketing consultant focusing on strategic marketing planning, market analysis, and campaign management. Recent projects include developing strategic marketing plans in the media and entertainment markets, executive communication strategies, and analysis of new markets. Jennifer has extensive skills in executive communications, strategic marketing planning, market research, and marketing operations. She holds a Bachelor of Science degree in Advertising and Communications from Syracuse University's Newhouse School of Public Communications.

Prior to joining Projectline as a Senior Marketing Consultant, Amy proved her ability to drive measurable results with the successful management of multimillion-dollar marketing programs for companies including Microsoft, Starbucks, and Nordstrom. Over her 12 years of work experience, she has managed marketing plan strategy, corporate branding, media planning, collateral design, radio and television spot production, and online and offline lead generation campaigns. She also consulted for local technology companies such as T-Mobile, TeleNav, and Wavelink, where she led multiple projects, including developer product launches and beta software adoption programs, and managed large-scale, internal programs. Amy holds a Bachelor's degree from Seattle University. It’s not all work: In her spare time, Amy enjoys devouring books about Tudor England, foster-parenting animals for the non-profit organization, PAWS, and working towards her black-belt in Karate.

Heather (Fisher) Belliveau has more than 18 years of experience in marketing and management. She specializes in customer reference programs and develops evidence strategy that helps drive clients’ businesses in multiple high-tech product marketing areas. In these efforts, she creates fully integrated marketing plans that detail the strategy and execution of these references through campaigns, product launches, PR, speaking engagements, and advertisements, while maintaining correspondence with internal marketing teams, field sales, and customers. Prior to joining Projectline, Heather managed a number of million-dollar retail marketing loyalty programs. She built several B-to-B relationships with companies like Albertson’s, Starbucks, Toys R Us, Disney, BP/Arco, Pepsi, Coca-Cola, Campbell's, and Procter & Gamble. Heather participated on advisory teams that developed new information technology enhancements to retail point-of-sale and price maintenance systems; she then managed the deployment to over 2,000 retail outlets. Heather holds a Bachelor's degree from the University of Puget Sound. It’s not all work: In her spare time, Heather enjoys being with her family, traveling, scuba diving, and going to Broadway musicals. Originally from Boise, Idaho, Heather is married with four daughters.

Erin has extensive experience in marketing, client relations, and communications. Prior to coming onboard at Projectline, she ran a local adult-education program, managing both online and direct marketing, as well as staffing, instructor recruitment, and much more. Erin's strong attention to detail and passion for perfection attracted her to the talented crew at Projectline. She hails from the Midwest where she received her Bachelor’s degree in Elementary and Special Education from Nebraska Wesleyan University. It’s not all work: Erin loves reading fiction novels, catching up with friends over dinner and drinks, playing with her French bulldog, Gomez, and watching documentaries that either put her into a frenzy or make her realize how fortunate she is.

Mary Breuner has been providing marketing communications services for more than 7 years. During that time she has produced over 500 partner case studies and other customer evidence for Microsoft. She has expertise in written persuasion, demonstrating how technology creates success for customers worldwide and across an array of industries, including education, healthcare, and financial services. Mary has been involved with language and its technical aspects throughout her career. After earning a B.A. in Literature from Pomona College and an M.A. in Comparative Literature from the University of Colorado, Boulder, she continued to develop her communication skills within the fields of publishing, foreign language teaching, and technical writing. She has supported the creation of interactive CD-ROMs at digital image firm Corbis Corporation and has managed technical documentation with AT&T Wireless. Her work has focused primarily on technology, but she has also used her skills to create public awareness for nonprofits. It’s not all work: Mary plays maracas, shakers, violin and drums in the Mighty Quinn's band, and likes snow, skiing, paper, scrapbooking, hiking and traveling over the continental divide on a bicycle and on her own in Nepal and Turkey.

Danita has spent the last 15 years developing and driving successful marketing programs for clients such as McDonald’s, Starbucks, and Microsoft. Her expansive marketing experience includes success as an Account Executive at DDB Needham Advertising, a New Business Director at Fisher Broadcasting, a Network Promotions Director at KidStar, a Retail Marketing Manager at Starbucks, and a Senior Interactive Project Manager at Catalysis, serving exclusively on the Microsoft account. Danita’s wide range of expertise, innovative ideas, and relationship building skills help her design and execute marketing programs that make her clients successful. Danita holds a Bachelor’s degree in Human Services from Fort Wright College and a Certificate of Advertising from the University of Washington. It’s not all work: When she isn’t concentrating on her clients, you’ll find Danita attending Jazzercise®, playing with digital devices, or practicing her e-commerce skills. During her travels with her husband she discovered her favorite Italian line in the village of Vernazza, “In cielo non c'e’ vino beviamolo sulla terra,” meaning, “In heaven there is no wine, so drink up while you are in this town.”

Heidi has 15 years of high-tech experience within multiple segments—software, hardware, service, and content providers. She has a proven track record with channel sales and market development by using her in-depth knowledge of partnering with Microsoft, Real Networks, Ingram & Tech Data, and the LAR and DMR channels. Heidi's experience is both national and international. In her most recent projects for Microsoft, she has focused on launching emerging technologies into the LAR/DMR/Disti channel. Her responsibilities have spanned marketing, event planning, and readiness training. Previously, she was Senior Director of Channel Marketing and Sales for Real Networks, where she grew the traditional channel from zero dollars to a multi-million-dollar P&L. Also, she was responsible for leading the charge for the company in growing international channel efforts in Europe and spent a year in London opening up a subsidiary office. Heidi and her husband Dan reside in Seattle, Washington. In her free time, she enjoys traveling, skiing, golf, and tennis

Danaé has extensive event marketing and account management experience in the technology industry. Before joining Projectline, she was an Account Manager at Local Marketers, a start-up marketing firm in Bellevue. She managed key client accounts, implemented new account management training, and wore a variety of hats in order to assist in the company’s growth. Previously, Danaé was an Event Marketing Planner at HouseValues, overseeing the domestic and international agent seminar program. She has a proven track record in developing creative strategies, implementing detailed plans, and executing comprehensive events. Her passion is people and going above and beyond to see client satisfaction exceeded. It’s not all work: In her spare time, Danaé loves to shop. She also loves to salsa dance, travel, and spends as much time as possible with those dear to her.

Alex Converse has over eleven years of marketing, project management, and finance experience. He has been with Projectline since 2004 and has managed variety of customer evidence programs, including the Microsoft Office Small Business Accounting 2006 and Windows Vista product launches. Prior to joining Projectline, Alex was a health care equity analyst at Credit Suisse First Boston where he wrote research reports on publicly-traded companies, analyzed financial statements, and marketed his research to institutional investors. Previously, he managed consumer research projects in the United States, Asia, and the Middle East for Penn, Schoen and Berland Associates. He is a graduate of Yale University and a Chartered Financial Analyst. It’s not all work: Alex plays too much soccer, eats too much kettle corn, watches too much football, and rode his bike from Seattle to British Columbia twice in 2006.

As a recent graduate, Bridgette is excited to start her career with Projectline. She earned a Bachelor’s degree in Public Relations with a minor in Legal Studies from Quinnipiac University in Hamden, Connecticut. While in college, she held internships at Mason Onofrio Public Relations in Bethany, Connecticut, and the Marine Biological Laboratory and Sea Education Association in Woods Holes, Massachusetts. From these internships, Bridgette brings valuable communications experience to her team at Microsoft. It’s not all work: In her spare time, Bridgette enjoys beach days back home on Cape Cod, playing tennis, and hosting gatherings for her friends and family.

Rachael offers clients several years’ experience in customer service, sales, and management. Before joining Projectline, she was an Assistant Manager at Nordstrom, where she assisted in executing target sales goals, developing sales teams, and building critical customer relationships. Rachael holds a Bachelor of Arts degree in Business Administration with an emphasis in Marketing from the University of Washington. It’s not all work: Rachael enjoys painting, reading, and spending time outdoors. She can also frequently be found scouring recipes for her next cooking idea or planning her next travel adventure.

Robyn has more than 13 years of experience with executive communications, strategic planning, consumer marketing, messaging and brand, content planning and creation, and online programs. For the past 6 years, she’s managed a wide array of projects for Microsoft involving new innovations for emerging markets, consumer strategy, mobile computing, go-to-market campaigns, a college campus rep program, a national server training program, and, of course, customer evidence. She helped launch the Xbox 360, the Windows Mobile MSFP, Windows Server 2003, multiple packs for Windows XP Tablet PC Edition, and a Microsoft.com Web site geared toward business solutions. Prior to her work with Projectline and Microsoft, Robyn served as marketing manager for an online financial services firm, a mobile phone software company, and a civil engineering firm. It’s not all work: Originally from New Jersey, Robyn graduated with an English degree from Rutgers University. Her greatest passion, besides cooking, is traveling the world. She loves the freedom that working with Projectline gives her, and is known to take months at a time to lollygag around the Plaza Major in Spain or in remote villages (and beaches!) in Asia.

Eric has more than 11 years of technology marketing and communications consulting experience. Previously, Eric served as the Director of Business Strategy for Waggener Edstrom, a global communications consultancy. He played a key role in driving the company’s business development strategy and spent nearly four years providing corporate and executive communications strategy to Microsoft EMEA. During his time in Europe, Eric also served as the Director of Marketing and Business Development, and he played a key role in the company’s European expansion into the United Kingdom, France, Germany, and Brussels. He is experienced in executive communications, citizenship and corporate social responsibility, partner marketing, and competitive strategy. Currently, Eric is a Business Strategy Manager and oversees the Microsoft Campaign Desk. Eric has a degree in International Relations and Law from Western Washington University and is in the process of completing his MBA at the University of Washington. It’s not all work: Eric is an avid skier and alpine climber and loves to travel. He recently took a break from work to build a cabin in Glacier, Washington, at the foot of Mt. Baker. He enjoys backcountry skiing with his wife and Bodhi, his Bernese Mountain Dog.

Kevin comes to Projectline with more than 12 years of experience in project management and campaign marketing, with a specialized focus in customer relationships and lifecycle management. Previously, Kevin successfully managed several telemarketing campaigns at Microsoft. There he generated growth opportunity and increased revenues through high conversion and completion rates. Prior to Microsoft, Kevin focused on program and vendor management, campaign management, national content marketing, and project design at AT&T Wireless/Cingular Wireless. Kevin also served a five-year term with the United States Air Force. He holds a Master’s Certificate in Project Management and has studied Political Science and Law. It’s not all work: Kevin's passion includes watching football (he’s a season ticket holder for the Seahawks), hiking, camping, traveling, enjoying food and wine, downhill skiing, mountain and road biking, and raising Barney, his yellow lab!

Evette Gee has over 15 years of CPG, technology product marketing, business development, diversity programming, and recruiting experience. Most recently she led various high-performance product marketing and business teams for the Microsoft MBA recruiting program, the MSN Entertainment Music Portal, and the Encarta Reference and Desktop Application programs. Prior to her 9 years at Microsoft Corporation, she was the Brand Manager of Licensing and Promotions at Walt Disney Asia Pacific in Hong Kong. She focused on building the 'Disney Babies' and 'Lion King' film properties with high-profile synergy partners, such as McDonald's, Proctor & Gamble, Johnson & Johnson, Kodak, and Coca-Cola. Gee holds an International Relations and Economics degree from the University of California, San Diego, and recently completed a round-the-world surf and adventure tour to 23 countries. She was able to utilize her project management, business analysis, and long-term planning skills for this eye-opening experience.

Emily is a Seattle-native with 12 years of professional marketing experience, almost 11 of which are with Microsoft. As a contractor, vendor, employee, and most recently, a consultant at Microsoft, she has worked on several product launches, customer evidence programs, Web sites, and marketing campaign engagements throughout the organization. Emily has a BA in both Communications and French from Washington State University, and an MBA with a focus on International Marketing from Seattle University. It’s not all work: Emily lives with her two kids and her kitten in Lynnwood. She loves gardening, hanging out with friends, hiking, dancing, writing, watching foreign films, and playing with kids.

Bryan has been working with the Microsoft DBMS group for just over two years. He is currently focusing on a variety of reporting and analytical projects for the US Partner Group. Previously, he worked for a startup called WatchMark, which was renamed to Vallent and is now part of IBM. He spent the better part of six years traveling around the world setting up UNIX servers, installing Oracle, and installing and configuring the company's Network Management tool for wireless networks. He also worked at AirTouch Communications, now Verizon Wireless, as an Application Engineer and a Fraud Specialist. It’s not all work: Bryan admits that he has a hardcore golf addiction. He’s also an avid fly fisherman and enjoys tying files and building rods. Most of his free time, however, is spent with his wife Angie and their four-year-old son Luke.

Erica Hansen has an extensive background in marketing communication and enterprise customer reference program management. She has been with Projectline since 2005 and specializes in customer reference program development, case study management, and lead generation. Her expertise lies in new customer enrollment, managing customer relationships, and raising the profile of customer evidence for technology firms. Prior to joining Projectline Services, she was marketing manager for a medical manufacturing company where she created and coordinated a range of marketing collateral, managed worldwide vendor relations, and developed successful customer satisfaction strategies. She holds a Bachelor's degree in Business Administration and Marketing from Western Washington University. It’s not all work: Erica enjoys backpacking, traveling, and snowboarding. She has been to almost all of the National Parks west of the Mississippi and has been a proud sponsor of the National Park Foundation for the last 5 years.

Michelle has over seven years of marketing experience in the entertainment technology sector. Before joining Projectline, Michelle worked in Merchandising at Nintendo, where she assisted with the execution of key marketing strategies at over 12,000 retail locations across the United States, and acted as a liaison between Nintendo corporate, the field teams, and retail stores. In addition to managing a number of projects, she also enjoyed planning events and meetings, especially relishing any possibility to evangelize product through educational opportunities and hands-on demonstrations. Prior to Nintendo, Michelle worked as a Park Ranger in a number of Alaskan parks and forests, enjoying every day as a chance to promote her beautiful home state. It’s not all work: In her spare time, Michelle loves to knit, sew, design, and package crafty projects. She enjoys traveling but is most often found at home working on never-ending home improvement plans with her Schipperke pups, Loki and Lola.

Kathy has more than 10 years of technology marketing experience working at Microsoft Corporation in Redmond, Washington; Sydney, Australia; and London, England. She has worked on a number of product teams at Microsoft, including MSN, Microsoft SQL Server, Microsoft Project, Microsoft Press, and Office OneNote, targeted at both consumer/retail and business audiences. Kathy specializes in working on customer evidence programs and managing marketing collateral, including white papers, top 10s, FAQs, sales tools, product guides, Web sites, press releases, advertisements, direct mail pieces, packaging, promotions, branding, positioning and messaging, SWOT, and competitive analysis. A native Seattleite, Kathy received a BA from the University of Washington in Liberal Arts and an MBA from the University of South Carolina. It’s not all work: In her spare time, Kathy can be found racing sailboats competitively on Puget Sound or playing on her small classic wooden speed boat from the 1950s. In addition, Kathy speaks fluent German, loves to travel to exotic locations, and is a private pilot.

Valerie is an experienced event planner. Before joining Projectline, she impressed clients at Microsoft with her company knowledge and planning skills. Combining her communication and event planning background, she worked as the Delivery Operations Coordinator for the MDAS Sales Training Team. Valerie graduated cum laude from Pacific Lutheran University with a Bachelor’s degree in Communication Studies and Public Relations. While completing her studies, she worked with the University’s television station to tutor local elementary school students, and she assisted the public relations desk at the Children’s Museum of Tacoma. It’s not all work: In her free time, Valerie enjoys camping, taking photos, reading, playing games, and visiting family. She has recently become an avid hiker on the weekends.

Damian has over 8 years of experience in sales, marketing, and business development, having worked in both the financial services and information technology industries. Prior to joining Projectline, he was a Product Manager at Microsoft on the Platform Strategy team, incorporating customer evidence programs and content into marketing executions as part of the Get the Facts campaign that helped improve IT Pro audience perceptions of Windows compared to Linux and Open Source alternatives. Damian also has deep experience developing and managing relationships with customer IT executives to ensure messaging alignment through ads, PR, case studies, videos, industry analyst panels, and events. Before moving to a career in marketing, he worked in financial services, both in commercial banking and as an investment advisor—the one constant being that Damian enjoys developing relationships and delivering exceptional client service. Damian holds a Bachelor’s degree in Economics from Whitman College. It’s not all work: Damian and his wife are thoroughly enjoying learning about parenthood—they have a young a daughter who had Damian wrapped around her finger from day one. An avid sports fan, Damian can be found in attendance at every home Seahawks game, and he still tries to recapture the glory days by playing soccer once a week. He enjoys collecting wine, reading books about military history, and hates the fact that he’s addicted to “Lost”.

Katie is an experienced marketer in the technology industry. Before joining Projectline, she supported various marketing campaigns and helped develop marketing strategies. Katie also brings over seven years of sales experience. Katie graduated cum laude from Central Washington University with a Bachelor’s degree in Business Administration and a specialization in Marketing Management. It’s not all work: Katie is an avid Seahawks fan; she attends every home game. She also enjoys camping, fishing, hiking, and playing volleyball with numerous competitive teams. Most importantly, Katie loves spending time with her family and friends.

Nate brings to Projectline experience in client services and marketing. Most recently, he focused on business development and marketing in the financial industry, working as an account executive for a top-ten mortgage company. Previously, Nate was a recruiter for a firm specializing in the placement of civil engineering candidates. His interest in technology and dedication to delivering high-level customer service helps Nate build strong relationships with clients. Nate holds a Bachelor of Arts degree in Politics from Whitman College. It’s not all work: Recently married, Nate enjoys hiking, running, and taking part in other outdoor activities (when his wife can tear him away from watching the Seahawks, the Mariners, or ESPN’s SportsCenter). He also loves to read and spend time with family and friends.

Joe Huber has 18 years of program management, sales, and marketing experience in the software and online services industries. Over the past six years, Joe has helped drive technical partner enablement and business value evidence programs for Microsoft on a global basis. Joe's experience covers the entire gamut of the software industry, including developer, manufacturer, systems integrator, value-added reseller, and online service provider. He brings a commitment to excellence and a passion for technology. His demonstrated success in results-driven sales and program-oriented roles has led him to join Projectline. It’s not all work: Joe takes the work to live approach to life. His greatest pleasure is spending time with his two children and beautiful wife. Rounding out his avocations are sailing, eating great food, listening to music, traveling to fun places, reading books, and attending a well-played soccer match. Joe has lived in a variety of places: Atlanta, Georgia; Lyon, France; Phoenix, Arizona; Fairfield, Connecticut; and Minneapolis-St. Paul, Minnesota. But he feels there's no better place to be than Seattle.

Michelle has over eight years of customer service experience in a variety of fields, ranging from retail and hospitality to education and financial services. She interned at the Everett Chamber of Commerce and successfully redefined its marketing department through research and rigorous problem solving. She holds a Bachelor’s degree in International Business from Washington State University and an MBA from Arizona State University. It’s not all work: Michelle enjoys going to Mariners games, watching TV on DVD, and traveling whenever possible. She especially enjoys exploring the Puget Sound region in the summer.

Jen brings a deep understanding of marketing, business development, and Web production to the Projectline team. Along with her marketing and project management experience from the Windows Live and Money teams at Microsoft, she has also held Web site management and merchandising roles at Eddie Bauer, drugstore.com, and the Pottery Barn Kids eCommerce site. Jen’s experience includes market and competitive analysis, vendor relations, channel marketing management, and marketing ROI. Jen has overseen the implementation of new business processes and has managed several direct marketing promotions and e-mail marketing campaigns. Jen holds a Bachelor’s degree in Business and Psychology from Washington State University. It’s not all work: Jen enjoys living the city life in downtown Seattle, drinking multiple cups of coffee a day, and traveling the world.

Kim Johnson has strong experience in project management and marketing communications in the high-tech, higher-education, and nonprofit segments. Prior to joining Projectline, Kim managed internal and external communications for the OEM division of Microsoft. Kim helped drive a robust communications process via e-mail-based newsletters and three Web sites. In addition to her experience in corporate communications, Kim has managed a Certified Nursing Assistant Training Program, researched education policy for the Bill and Melinda Gates Foundation, and has worked as a grant writer. Kim holds a Master's degree in Technical Communication from the University of Washington and a Bachelor's degree in English from Spelman College in Atlanta, Georgia. It’s not all work: In her spare time, Kim loves horseback riding and hopes to one day buy her own horse and compete. In addition, Kim enjoys good food, creative writing, and everything related to martial arts.

Kris Kendall feels lucky to be part of the crackerjack team of editors and writers at Encarta, where he has worked as a producer since 2006. Armed with a journalism degree from the University of Washington, he also worked as a writer/editor for MSN Search and for Microsoft's New Markets initiative. From 2001 to 2002, Kris enjoyed being paid by Alki Software to read and write about musicians, painters, and crackpots. He was also the managing editor of Resonance magazine from 2004 to 2008—and he loved every minute of it, no matter what he said at the time. Before returning to school in 1999, Kris worked for six years as a purchasing agent where, at one point, he was actually responsible for buying 112 oversized novelty cigars. It’s not all work: Kris was born and raised in south Tacoma. Yes, really. He is a non-union, double-bass roadie for a vintage jazz band; a volunteer for Pasado's Safe Haven animal sanctuary; and writer of the world's most useless blog. He's also a music and film junkie who can't keep up with his reading list.

Kate has more than 11 years of experience in public relations, event marketing, promotions, and customer evidence development. She is a self-starter with demonstrated ability to promote people, products, and services, as well as to maximize profit for her clients. Her experience working in Washington, D.C., New York, Los Angeles, Seattle, and Chicago, as well as her deep industry and media relationships, make her a key asset to the clients she serves. Prior to consulting, Kate managed a group of 12 professionals in the Consumer Technology division at Edelman New York. Selected past and present clients include: Barnes&Noble.com, BSQUARE, Citibank Online, Coinstar, Dow Jones/Reuters, Juno Online Services, Kozmo.com, MCI, Microsoft, Procter & Gamble, and Xbox. Her programs have garnered over 17 industry awards. In addition to her client work, Kate provides pro-bono counsel to a number of non-profit organizations, including the Moyer Foundation and the National Multiple Sclerosis Society. She holds a BS in Communications from Towson University in Maryland. It’s not all work: Kate enjoys spending time with her husband Jason, son Owen, and beagles Bailey and Nicolas on her 6-acre farm in Northwest Illinois, where she admires horses, writes screenplays, practices astrology, collects art, and plans world travel. Right now, she is busy learning how to farm organically in hopes of starting an organic produce delivery service and whole foods gourmet restaurant.

Heather brings 19 years of front-line sales experience with a solid know-how in customer service. Prior to joining Projectline, Heather was well respected in the optometric community. From managing established private practices and high-end boutiques to launching successful startups, her reputation for dedication and customer relations was recognized throughout the industry. Heather has a passion for technology and approaches a challenge with steadfast determination. It’s not all work: Heather enjoys cooking, traveling, and camping, and she loves a great rock show. A former New Yorker, Heather and her fiancé spend their free time exploring the wonders of the Pacific Northwest.

As a proven marketing, program management, and account management professional with a strong wireless background, Carol has over 15 years experience building brands over time and sales overnight, both in the U.S. and internationally. She has significant experience leading teams, providing brand management services, and managing global brand strategy, insights, and implementation. During her career, Carol has served as National Marketing Communications Director for Vodafone AirTouch, as VP- Account Management at Publicis West leading the T-Mobile consumer advertising account, and, most recently, as Managing Director at Modo Group, a boutique consultancy serving Fortune 100 brands and high-value private companies such as Microsoft, Earthbound Farm, Guggenheim Partners, and Kaiser Permanente. She holds a B.B.A. from the University of Georgia in International Business. It’s not all work: Carol makes time for cross-training, yoga, travel, volunteering for the Taproot Foundation, and enjoying good food and wine

Caroline Kim is an experienced project manager and customer reference marketing consultant. Most recently, Caroline managed several customer evidence and reference programs for Microsoft Corporation and BMC Software where she identified the best references for opportunities, coordinated key customers for analyst firms, generated customer leads, and managed case study production for launches and a variety of technology products. Her experience working with several reference programs has enabled her to develop a set of best practices, which she can customize to help find the best solution for her clients. Caroline consistently demonstrates her organizational skills, resourcefulness, and creativity with clients. As a member of Projectline's Customer Evidence division, Caroline assists clients with program coordination, customer engagement, case study development, and data management. Caroline holds a Bachelor's degree from the University of Washington and speaks fluent Korean. It’s not all work: Caroline snowboards in the winter and hikes in the summer, but grew up playing volleyball, softball, and tennis. When she's not playing outside, she likes to practice her sewing skills and read adventure books. She has also attended a 10-day silent meditation retreat, which, if you know her, is an amazing feat.

With an extensive background in marketing and public relations, Jill Klepach is passionate about customer advocacy and working with technology clients. Prior to coming onboard with Projectline, Jill managed the customer success program for an online company, where she generated case studies that were actively used in acquiring new customers and educating the existing customer base. She played a key role in aligning the case studies into the appropriate marketing channels and managed the placement of written, audio, and video content on Web and blog sites. In addition, Jill has experience managing various marketing campaigns, events, promotions, and marketing collateral pieces. Jill has a proven track record of developing and implementing public relations strategy and media plans, along with establishing relationships with the media. She holds a BA in Public Relations from Central Washington University. It’s not all work: In her spare time, Jill surrounds herself with friends and family. She also loves to travel, dance, attend Seahawks and Mariners games, walk around Green Lake, and take in all the Emerald City has to offer.

Melissa has a background in journalism, content coordination, and web content production. She began her career as a reporter for newspapers in her native Michigan and continued reporting on the Eastside after her October 2004 move to Issaquah. In 2005, she left her reporting post to join Microsoft’s Xbox.com team as a content coordinator. She also worked on the Windows Product Marketing team before advancing to her current role as a producer for MSN Encarta. Melissa’s main tasks include editing, programming content, building content for web, and maintaining relationships with Encarta’s freelance writers and corporate content partners. Melissa owns the quiz, columns, and college departments on Encarta, where she likes to think of herself as “Quiz Queen.” She spent the first 25 years of her life in Michigan, where she graduated from Calvin College in Grand Rapids with a degree in English and journalism. It’s not all work: Melissa enjoys cooking adventures with her husband, chillin’ with their cats, Gorgonzola and Mr. Fussy Bus, poetry, traveling, and hunting for the ultimate happy hour.

Sona has extensive marketing and project management experience with well-known firms, including Honeywell, Cushman & Wakefield, WallData, and Microsoft. She is very experienced in working with agencies and vendors, partners and customers, cross-divisional teams, and senior executives. Since 2003, Sona has been managing Enterprise Field Readiness/EPG engagement and Enterprise Mobile Messaging projects for the Windows Mobile Embedded Devices group, where she has been responsible for driving, planning, managing, and cross-group coordination. She holds a Master of Business Administration degree from Arizona State University. It’s not all work: Sona studies Indian classical vocal music, loves spending time with her three boys and dog, Simba, and relishes activities such as dining, theater, reading, cinema, yoga and world travel.

Rachel Kurland Rachel Kurland has been providing marketing and event services for more than three years. As a team member at Microsoft, Rachel has built her customer services skills by assisting field members and partners in their event planning. Rachel graduated from the University of Rhode Island with a Bachelor’s degree in Business Administration with an emphasis on Marketing. It’s not all work: In her spare time, Rachel loves to shop, cook, discover new restaurants, and spend time with friends and family.

Niru is an experienced program manager. Before joining Projectline, she was the Program Manager for MSN News Letter. Previously, Niru worked as Support Analyst for Microsoft products. She has over three years experience in IT support and is particularly skilled at offering SQL and customer support. Niru holds a Bachelor’s degree in Accounting. It’s not all work: In her free time, Niru loves to spend time with her family, shop, and garden.

Renee Kutch has more than 11 years experience working as an expert in data management and communications for marketing organizations. She spent 10 of those years at Microsoft Corporation in the Brand group, where she led the development of several Web sites, an online marketing image data warehouse, branding tools, and training programs. Recently she has worked full-time at MetricsDirect.com as an online product manager, and also as a part-time consultant at a brand consultancy firm, developing its external Web presence and its internal portal collaboration site. Renee holds a Bachelor of Arts degree in Economics from the University of Illinois. It’s not all work: Renee has been a rower and triathlete, and is now the mother of twins.

Kim exceeds at creating and managing relationships with her clients and ensuring that their needs are met. Prior to joining Projectline, Kim worked for nearly seven years with the Seattle Seahawks, gaining experience in marketing, business development, relationship management, and sales. As an Account Executive with the Seahawks, she managed a diverse portfolio of clients through content development, planning of programs and strategies, and the execution of external sponsorships. Over the past several years, Kim has successfully managed a wide variety of projects, ranging from improving brand awareness for smaller, local companies, to driving extensive joint-marketing partnerships with Fortune 100 corporations. Kim holds two Bachelor’s degrees from Washington State University; one in Business Administration with a concentration in Marketing and another in Sport Management. It’s not all work: In her spare time, Kim enjoys spending time with family and friends, working out, listening to music, scrapbooking, and taking part in outdoor activities. She is also an avid sports fan, especially when the Washington State Cougars are involved.

Eric has nearly 20 years of sales and marketing expertise in the technology sector. As a Senior Marketing Consultant, Eric manages customer reference and evidence programs for clients. He is also responsible for business and partner development, as well as Projectline’s new media strategy. Before joining Projectline in 2006, Eric was a product manager at InfoSpace, where he managed the Switchboard.com local search business and helped launch key mobile local search marketing programs. Before InfoSpace, he was a product manager at social network pioneer Classmates.com. Eric holds a bachelor’s degree in Business from the University of Puget Sound and an MBA from Seattle University. It’s not all work: Eric spends his free time playing basketball, wakeboarding, and serving as a member of the Board of Directors for the Bellevue Boys & Girls Club. He has summited Mount Rainier, has visited 26 Major League Baseball stadiums, likes to play pinball at Shorty’s, and carries a Spider Man wallet.

Christina has true passion for marketing and event management in the hi-tech industry. Her past experience includes work at Resolute, (a Microsoft Gold Partner), where she had the opportunity to manage different areas of B2B marketing including developing lead generation marketing campaigns, increasing company brand recognition and awareness, managing web sites, and coordinating tradeshows and executive events. After a taste of a start-up firm, she worked as a contract consultant Product Manager in the Windows Mobile and Embedded group at Microsoft Corp. In this role she worked closely with the developers, product managers, and the marketing team to promote the Windows CE 6.0 product launch, improved programs and offerings, and successfully implement processes and systems for scalability. She joined Projectline as a Marketing Manager where she manages customer events and evidence programs, develops marketing plans, produces marketing materials, and manages other marketing projects and programs for clients. It’s not all work: Her hobbies include Bikram hot yoga, running, karaoke, and spending quality time with her family and friends. She’s originally from New York and loves the city so tries to go back to visit every chance she can.

Gina is a strategic partner to her Projectline clients. In addition to her unparalleled work ethic, she has a proven ability to cultivate strong client relationships and a passion for helping clients achieve their business goals. Previously, Gina honed her project management and strategic communications competencies at Waggener Edstrom Worldwide. She worked on Waggener’s Microsoft account for a variety of teams, including the Platform Strategy Group, the Intellectual Property Group, and the Competitive Strategy effort. As part of her efforts, she helped clients coordinate activities through regular engagements with top business media, and she drove successful events in the information technology arena. It’s not all work: Gina is always pushing her limits by jumping out of an airplane to face her fear of heights or expanding her horizons by traveling to faraway places like Thailand and Tanzania.

With more than 10 years of product marketing and marketing communications experience, Litton has been responsible for positioning, brand development, and product and marketing communication strategies for a variety of software tools and technologies. As a director of marketing communications with NGRAIN Corporation, Litton's focus was to utilize dynamic internet marketing, online lead/demand generation techniques and customer evidence sales tools to promote software solutions. While at Microsoft Corporation, Litton honed her product manager skills by developing partner co-funded events, campaigns and marketing collateral: including video and case studies production. Litton holds a Bachelor of Arts degree, specializing in Communications and Marketing, from the University of Washington. It’s not all work: Ann lives in Seattle and enjoys spending time with her family. When they're not remodeling their house, she enjoys a variety of outdoor activities including snowboarding, hiking, and sailing.

Megan Lynch has been with Projectline since January 2007 managing the People-Ready Business and Microsoft Technology Center customer evidence programs. Megan has many years of marketing and communications experience, including over five years working at Microsoft Corporation. Most recently, she worked as a marketing manager with responsibility for developing customer success stories and evangelizing these successes to sales, marketing, and public relations teams. Megan won the Microsoft Customer and Partner Experience (CPE) Hero Award for creating joint partner programs with Dell, HP, and Intel. She also created internal and partner marketing materials for the launch of Windows XP. Prior to her experience at Microsoft, Megan created marketing communications for user groups of IBM and Computer Associates technologies, as well as managed scheduling and logistics for their bi-annual conferences. Megan holds a Bachelor's degree from Northwestern University in Evanston, Illinois, and an Integrated Marketing Communications Certificate from the University of Washington. It’s not all work: Megan and her husband recently lived in London for a year and visited 14 countries. Megan is learning to speak Italian, cheers on the Chicago Cubs, and is an aspiring cook.

Lisa brings to Projectline over seven years’ experience in marketing and advertising fields. She previously worked for a large Northwest homebuilder. She managed and coordinated marketing campaigns, corporate branding, marketing collateral, and event planning. Lisa graduated with a Bachelor of Arts degree in Journalism and Public Relations from Western Washington University. During her studies, she wrote for the University newspaper and worked for a full-service advertising agency. It’s not all work: Lisa enjoys painting, making handmade scrapbooks, hiking, river rafting, watching movies, mountain biking, and cooking.

Derek Mathis has 18 years of experience in project management, process change management, product management, and business development. His diverse background ranges from international shipping to Wall Street trading—and a long stint in the music industry, where he worked in London as European Content Manager to help Universal Music develop digital content management strategies and bring digital products to market. Also, he is very involved in the global development community through advocacy, activism, and volunteering. Derek holds a B.A. from the University of Arizona and a Master of International Management from The Thunderbird School of Global Management. It’s not all work: Derek is a general observer of things happening, plays and watches a lot of soccer, travels whenever and wherever he can, and reads way too much for his own good. As a former long-term employee of the music industry, he is also very happy to be in Seattle, one of the world's most vibrant music cities.

Brady's professional background includes Sales, Management, and Customer Support & Education. Over the last four years, he's been an important part of teams at T-Mobile and the Seattle-based start-up, Jobster. He's a great communicator with a natural ability to stay calm under pressure. It’s not all work: Brady has been involved with music in some form or another for the last 20 years. When not working or spending time with his family, he can be found teaching bass lessons and performing professionally with various musical projects in and around Seattle.

Jennett has an excellent track record of consistent delivery of completed project objectives and successful cross-group collaboration across varied Microsoft projects. Early in her career, she worked at the LBU/Encarta group at Microsoft, where she was producer for version 1 of Encarta FactFinder. She went on to work at Xbox for the Art Director of Studio RX in Racing Games in a variety of capacities, including subject matter expert on exterior styling/tuning for the Forza Motorsports game. Last year she worked at the Microsoft US BMO group as project manager for the 2007 Office Rapid Deployment Program. Her most recent project is working as project manager on the Windows Server code name 'Longhorn' Rapid Deployment Program through Projectline Services. Jennett received a Bachelor of Arts degree from Seattle University. A Seattle native, she once owned The Coffee Cantina espresso shop on the Kitsap Peninsula, hosting local musicians and talented artists. It’s not all work: Jennett has a penchant for black horses and spends her spare time riding, training, and playing with these magnificent creatures.

Jessie brings customer service, project management, and program coordination skills to clients. Prior to joining Projectline, she was the Project Coordinator for a Seattle print advertisement company, where she collaborated with clients to create brochures and print ads to fulfill business needs. Before moving to Seattle, Jessie oversaw marketing projects for a medical device company in San Diego. Jessie holds a Bachelor’s degree in Business Administration from Eastern Oregon University. It’s not all work: Recently, Jessie fulfilled a lifelong dream of traveling across Europe and hopes to return in the future. She is passionate about coaching and playing indoor and beach volleyball, fighting off the travel bug, and spending time with family and friends.

Eric Mudge has over sixteen years experience in the technology industry. He was with Microsoft Corporation for 13 years, in multiple positions as a Business Development Manager, Systems Engineer Manager, and in Program and Training Management. While at Microsoft he led a team in redesigning the world-wide sales and marketing new hire program. He also designed internal technical sales training for Microsoft's field sales force. Most recently before coming to Projectline, Eric worked at Avanade Global System Integrator consulting firm, a joint venture of Accenture and Microsoft, as their Technical and Sales Professional Curriculum Manager. His team designed and implemented collaborative virtual technology trainings to consultants around the world to keep them up to date on the latest technologies and software architecture. It’s not all work: Eric is an avid skier, whether it is on snow or on water. He enjoys boating, biking while being outside with his family whenever possible. He has a passion for burning meat outside that he seems to call 'BarBeQuing'.

Ann comes to Projectline with more than 12 years of marketing experience. Most recently, Ann worked as a channel strategist and consultant for hawkeye, where she developed relationships with a number of clients, including Microsoft, BEA, CA, Juniper Networks, and Seagate Technology. Her background includes global program management, project management, account management, and marketing communications strategy and development. A University of Oregon J-School graduate, Ann worked in magazine and book publishing before going high-tech. It’s not all work: Ann loves to cook almost as much as she likes to eat. A lapsed novelist and inveterate reader, she and her partner, Alan, live a very dog-friendly existence in North Seattle.

Brooke has a diverse background that enables her to approach her work with a balanced and creative perspective. Before joining Projectline, she was a Project Manager for a boutique custom home builder. She was responsible for developing budgets, scheduling, billing, and meeting deliverable deadlines for multi-million dollar residence construction. Brooke has 10 plus years of experience in client relationship management, and she greatly enjoys the process of listening to the needs of her clients, helping to identify objectives, and then developing a plan to attain those goals. Brooke’s experience includes event planning, vendor relations, business development, and contract negotiations. Brooke has an undergraduate degree in Fine Arts, focused on Interior & Furniture Design, and she is continuing to diversify her knowledge as she pursues her MBA at Seattle University. It’s not all work: In her free time, you may find Brooke hiking, kayaking, snowboarding, camping, reading, or gardening. When time allows, she has been known to sew her own clothes and experiment with new recipes. Above all, she cherishes her time with her fiancée, her crazy mix of interesting and fun friends, and she loves great conversation over a glass of wine.

Chris Opsahl brings experience in customer service, software sales, and corporate marketing to every project . Before joining Projectline, Chris spent his time managing large internal corporate projects and external customer marketing campaigns for one of Microsoft’s largest midmarket Value Added Resellers. These projects and campaigns included facilitating customer-centric seminars and training for inside and outside sales reps in four call centers across North America. Chris has also worked in inside sales as well as managed successful ISV partner programs and events. Chris received his bachelors degree in Marketing Communications, with an emphasis in digital technology from Washington State University. It’s not all work: When not working nose to the grindstone, Chris enjoys music, especially Seattle's live music scene, and putting his 'pedals' to the metal on his road bike.

Kris is an experienced marketing consultant in the high-tech industry. Most recently, he served as a Senior Analyst at the strategic communications firm Penn, Schoen & Berland Associates. Kris has worked with Microsoft's Research division on numerous products and initiatives, including Windows Vista, Value of Genuine, Messenger 9.0, and Windows Live. Kris holds a Bachelor’s degree in Communications from Western Washington University. It’s not all work: Kris is a big music fan. He is actively involved with Seattle Sound Magazine, and performs around the Pacific Northwest with his band.

Shelly Orr has more than a dozen years of experience in publishing and marketing in the high-tech industry including marketing program management, customer evidence management, and familiarity with Microsoft sales and marketing campaigns. In addition to managing several different marketing programs, she has experience managing web site design, web content portals, and Internet application development. Shelly also has considerable experience managing vendors for marketing programs and software application development, such as consultants, developers, writers, designers, and editors. Shelly has been a customer evidence consultant since Projectline's founding, working with Microsoft teams such as the Office Client group, Dynamics group, Midmarket group, and US BMO. It’s not all work: Shelly spends her free time raising two boys, remodeling her house, and looking for more creative ways to recycle everything.

Jacqui brings a background in client service, project management, marketing, and communication. She has worked in the marketing and advertising field with local technology companies such as Microsoft and T-Mobile USA. Prior to joining Projectline, Jacqui was a Program Manager at a creative marketing agency, where she managed project components such as research and analysis, project scope and budget, delegation of roles and responsibilities, and deliverable timelines. Jacqui’s experience also includes contract negotiation, business development, and vendor relations. Jacqui was born and raised in the Seattle area and holds a Bachelor of Arts degree in Communication from Washington State University. It’s not all work: Jacqui enjoys weekend trips, acrylic painting, following WSU Cougar sports, and spending time with friends and family.

Jim brings over seven years of sales and marketing experience in the tech industry. Prior to joining Projectline, Jim was the Sales and Marketing manager for Microsoft CRM, Project, Visio, and SharePoint at one of Microsoft's largest North American Large Account Resellers. In this role, he managed the planning and execution of all marketing programs, collateral, and content for print, email, and web. His other responsibilities included developing strategic partner/vendor relationships, product training, and sales support. A transplant to the Pacific Northwest, Jim grew up in the Land of the Midnight Sun. He moved to Seattle after graduating from Washington State University where he earned a Bachelor’s degree in Communications. It’s not all work: Outside of work, Jim can be found playing soccer or flag football, camping out on the coast, taking in a concert, snowboarding at Mt. Baker, watching NFL games, and indulging in spicy delicacies.

Karen Piccioli joins Projectline with over 10 years of experience in event management, marketing, and customer service with a focus on corporate sponsor and partner relations. She graduated from Florida International University with a Bachelor of Science degree and has held positions in New York, Miami, Massachusetts, and the island nation of Barbados. It’s not all work: Karen spends most of her free time taking care of her “house of men,” which consists of her husband and two little boys. When not in wife or mommy mode, you can find her shopping, relaxing at a spa, meeting friends for dinner, or planning her next vacation.

Marc is a local native with over a decade of experience working as a Senior Consultant. Over the years, Marc has established a track record with his clients for developing new lines of business and overseeing multi-program, multi-product, and multi-partner engagements. For his clients, he is a trusted advisor and developer of end-user programs and is known for being a seasoned industry veteran and solid business process engineer. Marc is directly responsible for many of the best practices which guide how high-profile customer and partner enterprise engagements take place today for products like Microsoft System Center, Mobile Device Manager, and PerformancePoint Server. Marc has a reputation for increasing efficiency while developing a strong customer base. It’s not all work: Marc enjoys spending time with his lovely wife and three children, volunteering and serving at Mars Hill Church in Shoreline, and learning about recent developments in cosmology and physics.

Tom has been in a variety of marketing roles since 1989 for companies such as White Cap (a food packaging manufacturer), Eddie Bauer, and Microsoft. While working full-time (in the absence of a real life), Tom attended Northwestern University in Illinois, earning a BS degree and an MBA in Marketing from the Kellogg School. Having come to marketing from several IT roles, Tom brings a technical skill set not often seen in a marketer, making him as comfortable handling the details of data analysis, data mining, and database administration as he is driving marketing strategy and vision. He has been in on the ground floor of three major CRM system rollouts. Tom's key strengths are bridging the gap between business and technical roles, and using quantitative and qualitative data analyses to drive business strategy and decision-making. It’s not all work: Tom has produced several CD projects for local musicians. And as a native Chicagoan, Tom is an avid Cubs fan, but he thinks the Mariners are cool too.

Wayne brings over 20 years of experience in sales, marketing, and management. Before coming to Projectline, he worked as a Business Analyst for Microsoft after a 5-year run owning and operating LS Consulting, a management consulting firm focused on developing management optimization programs and business/corporate development. Wayne has enjoyed a diverse career and gained valuable experiences through his entrepreneurial ventures, which include inventing, building, and patenting a revolutionary packaging machine, helping in building an e-commerce company from 5 to 200 people, raising investment capital and consulting for a wireless technology company, building and operating a 200-seat 43-employee restaurant/wine bar, and managing a nationwide team of 30 sales executives for a large automated packaging machine company. Wayne is a transplanted Canadian and has been living in Sammamish for the last 11 years with his wife and two teenaged children. It’s not all work: Wayne can be found on a ski hill or soccer pitch doing what he loves (coaching or instructing), as he is an accomplished ski instructor and racing coach, plus a premiere-level youth indoor soccer coach. In the true nature of a Canadian, hockey is a great love. Until this year (hip replacement surgery), he played on several local adult hockey teams. Wayne is a life-long Toronto Maple Leafs fan.

Sara has over nine years of marketing, account, and project management experience. Her experience includes five years in Channel Marketing at Nintendo of America. At Nintendo, Sara managed account specific marketing programs that involved advertising and merchandising for major retail accounts such as Target, Best Buy, Circuit City, GameStop, and EB Games. She also worked to develop incremental channel advertising and promotional programs for the launch of new hardware and software products. She went on to further her advertising and marketing background as an Account Manager at JWT Specialized Communications, where she managed the execution of employment marketing and branding campaigns, communication programs, candidate generation strategies, and employment retention programs with clients in health care, retail, automotive sales, and technology software/hardware. Sara holds a Bachelor of Arts from the University of Washington where she studied Speech Communication. It’s not all work: Unable to sit still and addicted to sports, Sara fills her free time by racing bicycles for Team Group Health (USA Cycling Women's Team of the Year for the 2004 & 2005 race season), skate skiing, snowboarding, doing Bikram yoga, hiking, camping, running, kayaking, and surfing! When she and her husband aren't outside on bikes, skis, or boards, you'll find them in the kitchen, experimenting with gourmet recipes.

Fresh from Florida and straight out of school, Michelle Robinson-Meksvanh is excited to begin her career at Projectline as Marketing Coordinator. For the past six years, she has studied advertising at the University of Florida—Go Gators! With only her thesis left to complete, Michelle is finishing her Master’s degree in Advertising. She is eager to transition into the marketing field and learn the “nuts and bolts” of the business. It’s not all work: Michelle recently moved to the Seattle area with her boyfriend, Matt, and their two dogs. In her free time, she enjoys everything Seattle has to offer, and is trying not to get lost doing it. Her other passions include singing, attempting to cook, and travelling.

Steve Rozillis has more than five years' experience in strategic communication design, development, and management. Prior to joining Projectline, Steve led analyst and influencer relations for Microsoft's global interoperability and intellectual property campaigns. Steve's past projects include the consumer rollouts of PayPal Mobile and eBay Motors 2.0 and branding efforts for OnForce Inc. and Caffeine by ePrize. Steve holds a Master's degree in Marketing Communications from Duquesne University and a Bachelor's degree in Communications from the University of Michigan. It’s not all work: Steve is an avid sports fan who bleeds Maize and Blue. He also enjoys golf, snowboarding, bocce ball, and any activity that involves turning nouns into verbs.

Julie Ryan is a Sr. Marketing Consultant providing guidance, leadership, and training for globally coordinated evidence and reference programs. She has managed an uncountable number of case studies, videos, and other customer engagement projects. Julie brings more than 10 years of experience managing interactive and traditional marketing projects. She comes to Projectline Services from well-known agencies in Portland, Oregon and Seattle, Washington where she managed client relationships and internal teams to develop Web-based projects for clients such as Microsoft Corporation, Tully's Coffee, Converse, Hewlett-Packard, BECU, and Washington Mutual. Julie also spent time as a project lead for Microsoft Windows XP desktop deployment where she managed initiatives to increase the percentage of licensed customers who have deployed Windows XP. Julie graduated from the University of Oregon with a Bachelor's degree in Journalism. It’s not all work: Julie also enjoys spending time with her husband, infant son and dog. She takes time to improve her cooking, see live music and run.

Lindsay attended the University of Washington, where she earned a Finance degree and a Political Science degree. Lindsay pondered getting a minor in Piano Performance as she was a classically trained pianist for 11 years, but with sorority commitments, there wasn’t time. She was also very involved in Marine Corps ROTC for three years and attended Officer Candidate School. After school, Lindsay worked in Los Angeles and New York City to gain career experience and try something new, but ended up back in the Northwest, where she worked at Microsoft in SMSG Readiness and worked on projects for teams in Building 36 before she joined Projectline. It’s not all work: Lindsay ran her first marathon on July 8th and enjoys the gym and traveling (and eating). During the summer, Lindsay can be found wakeboarding and boating, and during the winter, practicing snowboarding. Lindsay is also a freelance makeup artist, a recruitment advisor for her sorority, and likes to play poker when she has the time.

Deana has a diverse skill set that she has acquired from her 15 years of experience in the marketing and high-tech industries. Her most recent project involved managing Microsoft’s Mobility PC hardware partner product coordination for Windows Vista press and PR communication. She also has experience in account management, operations, project planning and delivery, asset management and procurement, sales and marketing, Windows systems imaging, and event coordination and management. Over the past few years, she helped Microsoft grow its Tablet PC presence through the Tablet PC Live Tour. Deana worked closely with the development team to drive internal and external messaging related to the features and benefits of using a Tablet PC. It’s not all work: Deana enjoys spending time with her two children, traveling, cooking, and staying active through exercise, soccer, and golf. Deana is also active in a local youth outreach program, coaches youth soccer, and volunteers as a “technical” resource for an Adult Assisted Living Center.

Ed Siegrist brings 15 years of experience in the media, business, and technology worlds. For the past six years, Ed has managed marketing technology outreach programs for clients’ customers, partners, and field sales. His role in these programs includes customer evidence and multimedia content development, webcast production, SharePoint portal management, and event management—with events ranging from small executive briefings to international forums. Prior to his work with Microsoft, Ed co-founded a video production company called Stopworks Creative Media and worked behind the scenes of the Seattle International Film Festival. Upon his arrival in Seattle in the mid 90s, Ed labored in the accounting and purchasing departments of AAA Washington, where he led the campaign to overhaul the company’s inventory system to a user-friendly front end based on Microsoft Office. Ed holds a degree from Ohio University in Athens, Ohio, where he was an integral part of the school’s commercial FM radio station, as both a member of management and the on-air staff. It’s not all work: A long-time fan of music, Ed treads a fine line between encouraging his son’s enjoyment of percussion and making sure he keeps the volume down. He is also a devout soccer fan and is counting down the minutes to the 2009 MLS season debut of Sounders FC.

Heidi graduated from the University of Wisconsin-Stout with a Bachelor’s degree in Technical Communication and minors in Spanish and Journalism. She brings her diverse communications, writing, and project management background to Projectline. Heidi began her career in the localization industry where she was able to apply her education and further develop her experience in cross-cultural communication and global project management. More recently, she managed a global customer evidence program and developed onboarding materials for a team of developers at Microsoft. With a passion for communication and marketing, Heidi is excited to join the Projectline team. It’s not all work: In her free time, Heidi enjoys yoga, reading, and cooking and eating new cuisine.

Nicole Starkey has more than 10 years of experience in marketing and product management. Most recently a marketing manager at Microsoft Corporation, she developed core requirements for the go-to-market (GTM) Bill-of-Materials, and created a portal to communicate GTM strategies companywide. She also developed evidence to support sales and marketing initiatives and global advertising campaigns. Prior to her success at Microsoft Corporation, she was a product manager for Ripcord Systems, a wireless mobile solutions developer, and a training manager for the Open Learning Agency, where she developed corporate, technical training programs. Originally from Vancouver, Canada, Nicole has a Bachelor's degree in Business Administration from Simon Fraser University and speaks Spanish and introductory Korean. It’s not all work: Nicole enjoys traveling, soccer and is an aspiring oenophile.

A native East Coaster converted to West Coast living, Eric Synn has over 14 years of marketing, project management, and product management experience within multiple segments—software, hardware, telecommunications, and academia. Prior to joining Projectline, he worked for and ran a range of marketing programs for Harvard University, Brooktrout Technology, and Microsoft, most recently managing and developing the internal communications infrastructure for Microsoft’s System Center group. Eric’s experience is both national and international; previous responsibilities include leading international product launches, owning multimillion dollar P&L, and running coast-to-coast marketing campaigns. He holds an MBA from Boston College and a Bachelor's degree from Trinity College. It’s not all work: Eric spends his time being a doting father, stellar husband, and civil servant. He sits on two governing boards, the Kirkland Cultural Council and KITH, and contemplates often on how to fit 40 hours of activities into a 24-hour day.

Rachel brings enthusiasm and a passion for marketing to Projectline. She has over five years' experience providing customer service, problem solving skills, and creative solutions to large and small organizations. Before joining Projectline, Rachel was an assistant at Weber Shandwick, an advertising agency in Seattle, where she focused on business processes for Microsoft commercials. Rachel holds an MBA in Business Administration with an emphasis in Marketing from Western Washington University. She earned her Bachelor’s degree in Management Operations from Washington State University. It’s not all work: In her free time, Rachel enjoys wakeboarding, rollerblading, snowboarding, and taking ballroom dance classes. When she needs a break from her sports, she can be found shopping at Ross for shoes or anything that’s pink!

Mele brings to clients over 10 years’ experience in project management, business development, human resources, and recruiting. Prior to joining Projectline, Mele was a project manager at Microsoft, where she established and managed all facets of Global Vendor Relations for the Global New Hire Advisor Program in the SMSGR Group. Before joining Microsoft, Mele was a recruiter and Release Program Manager for Concur Technologies. She helped establish Concur, a startup company, as one of the leaders in the Corporate Expense Management solutions space. Mele led a highly successful release of a proprietary program that merged multiple code lines into one branch and allowed Concur to simplify future installation scenarios, which provided an immediate benefit to both the company and its customer base. Mele holds a Bachelor’s degree from the University of Washington. It’s not all work: Originally from Hawaii, Mele has a passion for island life—the ocean, sand, sun, and family; especially her husband and two daughters. She’s lived in Australia, New Zealand, Fiji, and Norfolk Island, a tiny 3 x 5-mile-long island in the middle of the South Pacific.

Vanessa has a passion for marketing. She brings over five years of customer service and relationship building skills to Projectline. Vanessa graduated from Central Washington University with a Bachelor’s degree in Business Administration and a specialization in Marketing Management. It’s not all work: Vanessa enjoys spending time outdoors and camping. She also participates in various sports including softball, flag football, and golf. Vanessa is also an avid Mariners and Seahawks fan.

With more than nine years of experience at Microsoft in marketing, sales, and business development, Vaite has the keen ability to understand business strategy and translate objectives into a manageable, executable plan. She has a proven record of strong project management, adaptability, and pinpoint execution under pressure and tight deadlines. Vaite excels in developing strategic partnerships, cross-group coordination, and communication. Past experiences include developing and executing worldwide channel marketing and sales plans, as well as setting strategic direction for international business development managers and domestic sales channels, both in retail and distribution. Her marketing and sales experience spans channels as she has worked intimately with big box/mass market, online, distribution, original equipment manufacturer, and traditional retail. Vaite is known for her resourceful go-getter attitude and loves a good challenge. It’s not all work: A true native—Vaite was raised in Seattle, graduated from the University of Washington, and has yet to leave. When she isn’t teaching or taking Pilates, she spends time with her two children: her Maltese-Poodle mix named Dude and her one-year-old daughter. Vaite’s latest obsession is learning to speak Mandarin with her little girl, who attends immersion school and tutor sessions on a weekly basis.

A native Washingtonian, Cameron forsook his soggy roots after high school and fled to the warm shores of Malibu where he earned his undergraduate degree at Pepperdine University and met his lovely wife. Although he loves Seattle, he chose to follow the sun after graduating and moved to Los Angeles where he began his career heading up the advertising division of a start-up magazine. After successfully establishing the magazine, he decided to find another job that would allow him a little more sleep. He moved on to a marketing research firm where he evaluated the effectiveness of television and Internet advertising, and learned the difference between good advertising and great advertising. While both of these experiences have been amazing, Cameron looks forward to the challenges and opportunities that Lucid and Projectline have to offer. It’s not all work: In his free time, Cameron either finds himself pursuing creative endeavors, such as playing music or reading a good book, or competing in a game, be it cards or sports. An avid soccer player, he looks forward to joining Projectline’s soccer team, the Turf Burglars, and also plans to frequent the foosball table at the Seattle office.

Rebecca Warner brings more than 15 years of product marketing and marketing communication experience to her clients. Building productive customer evidence programs are a key focus with clients that include the Microsoft Business Productivity marketing group, the World Wide Partner Program, the U.S. Business Marketing Organization, and the Interoperability group. As a product manager at Microsoft Corporation, Rebecca designed and directed successful business value communications, customer evidence, and partner marketing programs with activities such as early adopter programs, Web site advertising, press releases, tradeshows, and product launch promotions. Rebecca has considerable practice with a diverse range of marketing collateral, including written and rich-media case studies, video scripts and production, and Internet- and intranet-based campaigns. It’s not all work: Rebecca is a dedicated student of Ashtanga yoga and has spent several months living and studying with her teacher in Mysore, India. She also enjoys snowboarding, road-bike riding, and her daughter Hunter's daily transformations.

Tena’s unique background includes sales and marketing, project and account management, business development, technology training, and even documentary filmmaking. Prior to her work with Microsoft, Tena won awards at Vignette for successfully managing enterprise accounts and showcasing her clients’ successes through engaging case studies. Tena’s experience includes selling Microsoft Dynamics business management software, leveraging key relationships with partners to drive platform adoption, and maximizing marketing budgets to execute mutually beneficial marketing goals. Tena most recently helped launch the Microsoft virtualization technology, Hyper-V, by working closely with writers and product teams to produce over 30 case studies. She currently manages customer evidence production for Research In Motion, the makers of Blackberry wireless handheld devices. Tena holds a bachelor’s degree in Speech Communication from the University of Washington. It’s not all work: Tena loves to travel and in the past couple years has visited the Napa Valley, Hawaii, Greece, and Tanzania. While in Tanzania, Tena conducted technology training for teachers at a secondary school as part of her volunteer commitment to the Mona Foundation, and she continues her commitment to the foundation through local fundraising efforts. She also has plans to go on safari and scuba dive in South Africa, Mozambique, and Swaziland.

Anita has more than 20 years' experience as a business communicator. Her background includes content development, marketing, project management, public relations, and strategic planning. She has driven development and execution of online support for key marketing initiatives and campaigns; managed the development, aggregation, and rollout of field sales tools; and built messaging, creative concepts, and content for direct marketing campaigns. Anita has also owned development, editorial, and production of collateral, including white papers, brochures, datasheets, presentation decks, internal/external newsletters, and Web/intranet pages. She has worked as Web Content Editor, Project Manager, and Marketing Manager at Microsoft, most recently in the .NET and Server Solutions E-Marketing Group. Anita has a degree in Marketing at Palomar College and holds a B.A. in English from San Diego State University. It’s not all work: Anita has practiced yoga for more than 10 years, is a single parent to two fabulous little girls, and is a staunch supporter of Seattle's own Rat City Roller Girls. She also stands ready to leave her boyfriend for Paul McCartney, should he ever call.

Peggy started out many years ago as a teacher with a History degree, but she quickly discovered that she preferred the soft hum of a computer to the shrieks of unruly children. In spite of that, she has three children of her own, which, combined with her love of computer gaming, led her to earn a Computing degree and move into the children’s game industry. After eight years as a programmer with Humongous Entertainment, Peggy returned to school again; this time to learn ASP.NET and receive her MCAD certification. Currently, Peggy is the Catalog Manager for the Windows Marketplace Team. It’s not all work: Peggy has three teenagers and a husband at home.

Originally from Seattle, April has experienced corporate marketing at Nordstrom, Macy’s, and Lands’ End. While dabbling in the fashion industry, she has held positions in internal communications, special events, and fashion office departments. After earning her degree from the Marriott School of Business in Management Marketing at Brigham Young University, she worked in database management and led Internet marketing campaigns. It’s not all work: April is a frequent picnic-planner, and she loves tailgate parties and BBQs. April and her husband have traveled all over the United States and enjoy the big-city life. She is an avid football fan and still cheers on her local high school team!

Karin Zabel has a diverse background in communications. Prior to joining Projectline, Karin led PR research programs for Fleishman-Hillard International Communications, ran a $3 million department at Nordstrom, and developed the Emerging Channels Partner Evidence Program for the Microsoft Worldwide Partner Group. As a Marketing Consultant at Projectline, Karin manages multiple evidence programs, including the Microsoft U.S. Small Business Team and Amalga Healthcare Solutions Group. In these roles, she specializes in video case study management and production and highlights customer stories around the world. Karin is also the Channel Manager for Projectline’s internal podcast channel, CrewTube, where she documents new employee profiles, company events, brown bags, and other fun Projectline activities. Karin's passion, drive, entrepreneurship spirit, and relationship management skills have helped her deliver measurable results throughout her career. Karin holds a Bachelor of Science degree in Organizational Communication from the University of Portland, and she is a certified Project Manager. It’s not all work: In her free time, Karin is the VP of Membership for a Young Professionals Networking group called Bean. For the last three years, she has enjoyed volunteering in her community, meeting other professionals in the area, and creating social programs for new Seattleites. Karin enjoys traveling, running in races around the Puget Sound, watching movies, and spending time with family in her hometown of Olympia, Washington.

For nearly a decade, Michael successfully built online customer acquisition programs and brand strategies for Fortune 500 companies at aQuantive. For four years, he was the Group Director at the agency, responsible for client team management and strategic account support. Mike led key initiatives to integrate technology, media, data, and creative content both internally and for clients including Nike, Caesars Entertainment (now Harrah’s), Levi’s, and Microsoft. Mike also led aQuantive’s Web site optimization capability, Advanced Optimization, driving its growth across the agency’s client base in the U.S. and Europe. Mike joins the Lucid Commerce team to head up client service. Prior to his time at aQuantive, he spent seven years as a healthcare consultant, including five years at KPMG. It’s not all work: Mike recently took a long eight-month break to travel and hang out with his family. For fun, Mike likes to bike (mountain and road), ski, golf, and work in the yard.

Business Consultants

Harish specializes in Web analytics and business intelligence for state-of-the-art Web sites. He has had a passion for Web analytics since the early days of the Internet. While in an Economics Ph.D. program at U.C., Berkeley, Harish received a National Science Foundation grant to study online decision making and click-stream tracking. His co-recipient and advisor, Daniel McFadden, later received the Nobel Prize in Economics in 2000. Harish has designed Web analytics systems for numerous rich-media Web sites, specializing in tracking and analysis of state-of-the-art Web sites employing Ajax technologies, user-generated content, and Internet video. Through Best Practices consulting, Harish has helped numerous groups extract greater value out of their Web analytics solutions. He also has a wealth of experience in the software industry, having worked in Semantic Modeling, Natural Language, Search, CRM, and Video and Entertainment--all at Microsoft, before leaving Microsoft in 2007 to pursue entrepreneurial opportunities.