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Projectline Services Inc. Marketing Strategies

NeoSort White Paper Editing

Situation: The Microsoft Mainframe and Midrange Alliance Program enlists third-party experts to document how organizations can maintain existing IT systems in changing business environments. Often, maintaining existing systems means modernizing aging mainframe systems. One such document examined the advantages of using commodity servers to implement a sorting operation that commonly runs on mainframes. Written by the professionals involved in the benchmark, the paper needed a substantive edit for grammar and clarity, and like all quality public content, the language needed to be edited to fit corporate style requirements, including all legal and brand standards.

Solution: As they have for several projects for the Microsoft Mainframe and Midrange Alliance Program, Projectline editing professionals revised the document to make its presentation and content, particularly the results of several benchmarking comparisons, more readable and professional. Projectline also made the document fully compliant with branding, globalization, and legal requirements.

Benefits: The Microsoft Mainframe and Midrange Alliance Program reports that the paper has been well-received by the mainframe community. With this paper being one of many such documents that Projectline has revised for this group, the Mainframe group has a trusted resource for future content projects slated for global publication.

Results:

  • Quality content, suitable for a global audience
  • Greater brand recognition with benchmark test