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Projectline Services Inc. Marketing Strategies

Windows Vista Technology Adoption Program for Rapid Deployment


Situation: To prepare for the launch of Windows Vista, Microsoft's U.S. Business Marketing Organization wanted to drive early deployment of the product in some of the largest companies in the United States. In particular, it wanted to produce customer case studies to showcase the product's capabilities and suitability for large-scale deployments.

Solution: Projectline put its experience to work and developed and managed a Windows Vista Technology Adoption Program for Rapid Deployment (TAP-RD) for U.S. enterprise customers. Starting at the beginning of 2006 and slated to continue through mid-2007, the program also involved Microsoft Consulting Services and several Microsoft partners, targeting a program deployment goal of 75,000 seats.

Benefits: Projectline provided strategic insight throughout the program while saving Microsoft time and effort by efficiently and cost-effectively handling all day-to-day activities of the program from coordinating project templates, reporting and feedback mechanisms to simplifying communications between Microsoft and the customers. The program is still underway and is on target to meet or exceed program goals.