 One of my colleagues, Greg, told me about this story. It’s an old story about turning around a disgruntled customer using new media–Twitter! (Note: Twitter is a micro-blogging tool that allows users to send short blog posts of 140 characters or less to other users that follow their micro-blog.)
One Twitter user who just happened to run his own marketing blog (C.C. Chapman, Managing the Gray) was “Tweeting” about the quality of his HD picture on Comcast during a Boston Celtics game. Shortly after his micro-rant, a Comcast service professional sent him a message on Twitter asking him how he could help fix his HD reception.
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I am attending the New Media Expo in Las Vegas for 2 1/2 days of interesting presentations from a variety of speakers. So far I’ve heard from Michael Geoghegan, who produces Disneyland’s podcast, Gary Vaynerchuck, podcaster for Wine Library TV, and Scott Whitney, a professional podcaster.
One common theme through their presentations was to make sure that recordings are spontaneous, passionate, and emotional. Vaynerchuck shoots his video for tv.winelibrary.com in 20 minutes in one take every day without editing. Geoghegan admits that he doesn’t know much about Disneyland. When he learns a new Disneyland fact in his podcast he’s genuinely excited and interested, and it shows up in the podcast. Whitney coaches his clients not to read from a script when he interviews them, and will stop an interview to encourage interviewees to speak from the heart.
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 In catching up on my RSS feeds over the weekend, I found myself staring at a short New York Times article that suggested a long story left unwritten. How does anyone build a viral campaign that succeeds out of any force other than blind luck?
Believe it or not, there is an equation for just that purpose:
[Be Amazing] + [Act Amazing] = [Get Amazing]
Viral is really that simple – just be worth talking about and do something worth talking about. The only catch is you have to have both to succeed. Notice also that I’ve not mentioned timing anywhere. There is a reason for this: Great campaigns always make their own timing.
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Tags: C2C, marketing goals, Marketing Musings, Digital Content, Best practices, creative services, audience perception, messaging, new media, marketing, advertising, early adoption, web 2.0, projectline
 I know each and every person that has every looked for the next job/career has spent time combing through newspapers (for those of you still old fashion) or on-line sites for that perfect job description. Searching, reading and knowing that thousands of other people are doing the same thing. Taking extra time working on your cover letter, trying to pick the perfect words to standout from all the others. Knowing in your heart you will land in the middle of a huge pile of resumes that are trying to get in front of that same recruiter who holds your future and happiness in hand.
Always left with ‘What else can I do?’
Here is my suggestion… NETWORK. This is such an under realized and underutilized resource. What better way (or easier way for that matter) than to ask someone who knows you and can help to put your resume on the top of ’that’ pile. Whether you give them a bullet point version of your experience or your full resume, just make sure you give them enough information and insight about you to talk to your skills and the direction of your career. There is nothing worse than getting a referral that has nothing to do with the company or any of the open positions. So remember, this is not to add work for others, it is to streamline your efforts. So don’t leave anyone guessing about what you are good at. …and for goodness sakes, don’t forget your contact information.
I am telling you this really works. After all, I practice what I preach. How do you think I ended up here at Projectline?
This is Katie Hoffman and I am writing in Lena’s Joblog while she is sailing the seas in Alaska (lucky girl). Some of you may already know that Projectline volunteers every month and we pick the cause based on ideas from employees and sub-contractors. This allows us to help out locally and also get to know each other better. Recently, I suggested that we volunteer for a brand new event designed to raise funds for brain cancer research.
The statistics say that 3 in every 100,000 people are diagnosed with a brain tumor. The average survival rate of someone diagnosed with brain cancer is one to two years. When my sister, Kim Hogle, had five people close to her diagnosed with a brain tumor, she knew it was time to figure out how to get involved and help those families close to her. When she realized that Seattle is fortunate enough to have the Center for Advanced Brain Tumor Treatment and she met Dr. Greg Foltz, Kim was inspired to start the first ever Annual Brain Cancer Walk, called the “Cranium Crusade.” She also got me involved. …read more
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